Our Design System
The WAGO Modular Corporate Design is developed from a digital perspective for all types of media. For digital, print, 3D and all upcoming types of media.
Through the modular design system different requirements can be covered and we can provide more creative freedom, always on brand. But what does modular even mean?
All design elements that are needed for a brand appearance can be modularly constructed and used. If you’re creating a smart watch interface or billboard advertisement, every design consists of elements from the same Corporate Design set.
The WAGO Modular Corporate Design.
Visual communication is the process of exchanging information in a visually perceivable way. Our visual communication at WAGO works fluidly between two purposes: promotional and functional.
This gives the freedom to be very functional and effective in one way, to communicate clear messages. And on the other hand WAGO profits through the possibility of an promotional design, that inspires and creates joy to emotionally charge WAGOs customers.
Our Logo
Our Logo is the face of the company.
Our Motion
The WAGO motion principles.
WAGO‘s packaging has been completely revised and given a new design line.
As users have many touchpoints with WAGO interfaces, a consistent look across multiple digital products improves the brand experience. The promotional and functional approach defined in the corporate design is also applied here.
Software & Application
Website
If you are using Adobe Creative Cloud, you can easily add missing fonts by using Adobe Typekit. Be sure to be logged in to your Adobe Creative Cloud Account with your Adobe ID. Click on the tab “Fonts”. Now, click on the button “Browse all fonts”. You will be guided to the website of Adobe Fonts where you are able to search for certain fonts by using the search function. Once you found the font family that you where looking for, please click on “View family”. On the following page you are able to add the required typefaces by clicking “Activate font” next to the respective typeface. Some applications, like Adobe InDesign, make it easy to quickly identify missing fonts and conveniently sync them from Typekit. If you open a file that includes fonts missing on your computer, the software will inform you about that. You are then able to activate the missing fonts.
In this case, you will have to buy the font and install it to your computer. There are several websites on the internet that are putting the fonts for sale, e.g.:
Lexia
https://www.linotype.com/1069667/lexia-family.html
https://www.myfonts.com/fonts/daltonmaag/lexia
https://www.fontshop.com/families/lexia/buy
Aktiv Grotesk
https://www.linotype.com/1067163/aktiv-grotesk-family.htm
https://www.myfonts.com/fonts/daltonmaag/aktiv-grotesk/
https://www.fontshop.com/families/aktiv-grotesk
Each typeface costs between 20 – 25 EUR. You won’t have to buy the whole font family, to get started you just need the following typefaces:
Lexia XBold
Lexia Light
Aktiv Grotesk Bold
Aktiv Grotesk Medium
Aktiv Grotesk Light
Once you bought the fonts and downloaded them, you are able to install them by adding them to you font library.
We defined fallback fonts for Lexia Light and Lexia XBold for these character systems that you are able to use in your communication. These fonts are open source fonts and are therefore published under licenses that allow you to use them for any online and print projects without additional costs.
| Character System | Name of Fallback Font | Font Styles | Download Link |
| Cyrillic | Roboto Slab | Light and Extra-Bold | https://fonts.google.com/download?family=Roboto%20Slab |
| Chinese Simplified (China) | Noto Sans SC | Light and Black | https://fonts.google.com/download?family=Noto%20Sans%20SC |
| Chinese Traditional (Taiwan) | Noto Sans TC | Light and Black | https://fonts.google.com/download?family=Noto%20Sans%20TC |
| Japanese | Noto Sans JP | Light and Black | https://fonts.google.com/download?family=Noto%20Sans%20JP |
| Korean | Noto Sans KR | Light and Black | https://fonts.google.com/download?family=Noto%20Sans%20KR |
Sure we can. Please send your request to design-marketing@wago.com
Please either create a new activity in Marmind and mention @Adrian Reinboth in the comment section in order to start the translation process, or write an email to design-marketing@wago.com
Please be sure to include the article number of the media that you desire to be translated.
Depending on the project, we might provide you with the required files. Please send your request to design-marketing@wago.com
Please do not hesitate to contact us before you release your design. We are happy to assist you in every possible way and look forward to help you further. Please send your design / your question to design-marketing@wago.com and we will get back to you as soon as possible.
Please take a look at the Asset “Our Colours”. There you will find the required information.
