Corporate Design

Our Illustration and Graphic Style

Our infographics are clear and precise in colour and form.
Information should be easy to read and not too complex.

For an overall consistent look, Lexia XBold is used for values, Aktiv Grotesk for descriptions.

Please note: For standard Office Suite applications the Arial typeface is recommended to allow a consistent look across all platforms.

In general, our infographics must not look overly colourful. Therefore in best case only WAGO Green and WAGO Anthracite and its shades are used.

If additional colours are needed for more complex graphics, the accent colours WAGO Orange and WAGO Blue may be used.

Very light colours should be avoided and contrasts should be kept as high as possible to guarantee optmial legibility.

• WAGO Green: RGB 110/200/0; HEX #6ec800
• WAGO Anthracite: RGB 30/40/55; HEX #1f2837
• WAGO Orange: RGB 255/110/15; HEX #ff6f0f
• WAGO Blue: RGB 60/110/225; HEX #3c6ee1

Bar graphs are used to show relationships between different data series that are independent of each other.

It is recommended to use WAGO Green when comparing our brand with counterparties or emphasizing a positive development.

Pie charts are designed to visualise how a whole is divided into various parts. Therefore it is recommended to use them e.g. for percentages.

For more variety, an additional centred white circle can be added. Ideally, this circle is half as big as the pie chart itself. (e.g. diameter pie chart: 100 mm > diameter inner circle: 50 mm)

Line graphs represent how data has changed over time.

The grid should be kept as reduced as possible in order to guarantee a clean look.

Table charts are ideal when data cannot easily be presented visually or when it requires more specific attention.

To preserve a clean look, only two stroke weights should be used. An additional frame may be used to highlight important information.

Our illustration style is a modular system that makes it easy to create and build WAGO illustrations and create a distinct and contemporary WAGO style.

Illustration modules of WAGO products or services must always be in WAGO Green and may contain small amounts of WAGO Orange and Blue, if it helps to recognize the product.

All the rest should be coloured in shades of WAGO Anthracite.

Gradients as well as darker shades must not be used.

Our illustration style consists of a modular system which is built up of individual elements. Because of the constant use of the 2-point-perspective and the same colour codes, every illustration module can be combined with another.

This way, various illustrations can be built up out of a manageable pool of illustration modules.

Self-contained graphics must not show combinations with other illustration styles, 3D images or photos. No view angles that do not correspond to the isometric perspective. No random usage of colours that are not part of WAGO’s corporate colour palette. No unrealistic collages involving WAGO products.

Some topics, that are less technical and do not aim at explaining complex contexts, need a more emotional approach when addressing our customers. For these occasions illustrations may be used in order to gain the customer’s attention in a more cheerful way. 

These illustrations especially work out well within short animated clips and can be used for storytelling purposes. They are easily combinable with the isometric illustration style and therefore blend seamlessly with already existing infographics within the illustration library.

No utilization of line drawings or other illustration styles, that do not meet the illustration style guidelines mentioned above. No 3D renderings or combinations with photography. No creation of comic figures, that tend to look rather cute or resemble Anime characters. No stylization of WAGO products as a mascot, cartoon or super hero character.