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Corporate Design

WAGO Packaging Manual

Introduction

WAGO‘s packaging creates a strong impact at the point of sale and represents the WAGO brand on shelf. Our new design line with its clear design structure is defined in this packaging manual. Please note that it is mandatory to respect the following rules and definitions in all packaging projects. In case there are any questions please contact the WAGO design team.

Design Elements

Logo

The WAGO logo can be used in two colors. In most cases, the WAGO logo comes in Green. If only 1C printing is possible, the logo is shown in Black.

Positioning & Protective area:

The logo is ideally positioned at the top right. The protective area around the logo is at least 75% [X]. If space is available, this can be extended to 100% [X].

Taking into account the protection area, the logo can be positioned centered in narrow portrait formats or tilted in landscape formats

DON‘T:

The logo is never used with a different shape, but only freestanding.

Font

The main font is Aktiv Grostesk, it is used for all the information all over the package and also in icons.

Various font styles can be used. If space is limited on the packaging or on the sticker, the Condensed typeface is used.

On the scatter print packaging we can also see the Lexia font, which gives it more character.

Colors

The primary colors used for packaging are WAGO White and WAGO Green. For single-color printing, all elements are replaced with black.

For warnings, WAGO Yellow is used as the background color.