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Corporate Design

Repackaging Guideline

Introduction

WAGO products that are being sold at wholesale and in DIY stores are usually packaged and designed by the retailers themselves. In order to guarantee a uniform brand image, this manual is intended to show how the packaging design can be adapted to different formats. POS ideas are also presented here to bring the products on the shelf or the brand more into focus.

When possible, sustainable packaging solutions are always preferable to conventional packaging types that use plastic.

Repackaging Design

Optimum Case

Before creating designs for the POS, you should take a look at the WAGO Manual and use it as a guide.


Repackaging Design

The packaging format depends on the retailer. Most of them are blister cards that do not follow a standard size. The example is intended to show which mandatory elements must be applied in the optimum case.

Mandatory elements:

  • A. WAGO logo
  • B. Product Image
  • C. Product number
  • D. Category name / Product name
  • E. Quantity
  • F. Product icons
MM-489293_2024_Wago_Guideline_DIY_Packaging-5_2000x1125.jpg

The design adapts to any format. Make sure that the logo and fonts are always right-aligned. Product icons can be moved to the left in landscape format. If all mandatory elements have been applied and there is still space available, this can be used to place the GTIN.

Note: The defined protective area around the WAGO logo must always be observed.

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Back of pack V01

The manufacturer‘s logo should be placed on the back top left. The manufacturer has its own article number. This should be in WAGO green.

Mandatory elements:

  • WAGO logo
  • Manufacturer logo
  • Item number
  • Quantity
  • GTIN
  • Manufacturer information

WAGO Green: CMYK 60-0-100-0 | Pantone 369 C

Back of pack V02

If there is more space on the back, you can show application images and add more information from the front.

Mandatory elements:

  • WAGO logo
  • Manufacturer logo
  • Item number
  • Quantity
  • GTIN Manufacturer information

WAGO Green: CMYK 60-0-100-0 | Pantone 369 C

Important: Texts and images in the example are only placeholders

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Manufacturer Logo

Front of pack

The position of the manufacturer‘s logo depends on the packaging format. For narrow formats, the manufacturer‘s logo should be placed at the top left. For rectangular formats, it can be placed at the bottom left. For landscape formats, the manufacturer‘ s logo should be placed above the WAGO logo. If space is limited, the product illustration can be omitted. 1.3

Multilingual / Specials

If sufficient space is available, the product name can be applied in several languages. Attaching a GTIN is always an advantage for the manufacturer.

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POS Ideas

In order to strengthen the WAGO brand, various ideas will be presented to make WAGO more present to the consumer and to facilitate the purchasing experience

Application Area

Shelf divider

WAGO products can be made more visible with one or more shelf dividers. The dividers are in brand colour to create more attention on the shelf alongside the bright packaging design

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Application Area

Topper back panel

With a back wall topper, the background surface should always be white and the WAGO logo in green

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Application Area

Rotating prism

If the area is narrow, the WAGO logo can also be attached several times. If several surfaces are available for design, the second surface should be designed with in brand colour background to create more contrast and impact.

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Application Area

Banner

As with the back wall topper, the background is white with a large WAGO logo. Please note the protective space (75% from WAGO „O“). If the area is slightly wider, claims can also be added.

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Application Area

Topper / Shelf front panel

For large design areas product images can be used in addition to the WAGO logo. On the shelf front, the flat brand colour has a stronger effect on the shelf, as the packaging design has a high proportion of white.

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Application Area

2-part shelf front panel / Wobbler

In every area of application where the WAGO logo appears as a subordinate brand, the brand colour should be prominent and used extensively.

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